History of Primary Opinion limited (POP)

  • POP listed in August 2004 as Jumbuck Entertainment Limited with the strategy of developing and commercialising intellectual property rights, primarily relating to wireless entertainment and communication applications. These assets were subsequently divested.
  • In 2014 POP changed its name to Primary Opinion Limited, established its operations in the United Kingdom, invested capital in the technology development of the underlying Primary Opinion platform and established a global marketing presence amongst the legal profession.
  • In 2015, POP consolidated its UK operations back to Australia and informed shareholders that the Board was exploring business opportunities to strengthen the business and would focus on acquisitions that could accelerate growth and deliver value to shareholders
  • At this time, the Board considers that POP should expand its operations to include investment in sectors beyond the technology sector to the food and beverage industry with a particular focus on premium products. The first proposed investment is the acquisition of a 48% stake in Maggie Beer Products Pty Ltd (MBP).

Our Board

  • Tony Robinson

    Chairman (non-executive)

    Tony Robinson has significant experience in wealth management and insurance, including as CEO of Centre Point Alliance, IOOF and OAMPS. His other previous management positions include joint managing director of Falkiners Stockbroking, managing director of WealthPoint, Chief Financial Officer of Link Telecommunications and General Manager corporate services at Mayne Nickless. Tony Robinson is a Director of Bendigo and Adelaide Bank and also a Director of their wealth management subsidiary, Sandhurst Trustees Ltd.

  • Tom Kiing

    Director (non-executive)

    Board member since July 2008, Mr Kiing is also a director of Bridge Capital Pty Ltd, an Australian technology investment firm that manages a portfolio of investments in the IT sector. He currently also sits on the Board of: Melbourne IT Ltd, Australia’s largest domain name and web services business, and The Atomic Group, an integrated sports and entertainment company in Australia. Mr Kiing is also the founder of Tarazz.com.au, an Australian based e-commerce portal and Australia’s largest online mall. Mr Kiing has extensive experience as a technology executive in building and growing businesses in the digital arena. Mr Kiing also has broad experience in mergers and acquisitions, capital markets and corporate finance. He travels extensively through the ASEAN region to promote a wide range of Australian investment opportunities to Asian institutions and private investors. Mr Kiing is a member of the Remuneration and Audit Committees.

  • Hugh Roberstson

    Director (non-executive)

    Hugh Robertson has worked in stockbroking for over 30 years with a variety of firms including Bell Potter, Investor First and more recently Wilson HTM. Among his areas of interest is a concentration on small cap industrial stocks and he currently sits on the boards of Hub 24 Ltd and Oncard International Ltd.

Investor Relations

ASX Announcements - Selected Announcements

  • 26 May 2016
    Notice of
    General Meeting Read More
  • 20 May 2016
    Company Presentation Read More
  • 20 May 2016
    Letter to
    Shareholders Read More
  • 10 May 2016
    Proposed Investment in
    Maggie Beer Products Read More

Investor Relations contact
Company Secretary
+61 3 9692 7222

Corporate Governance Credentials

Primary Opinion’s Directors recognise the need for a high standard of behaviour and accountability, and support good corporate governance practices. The Board considers that adequate measures have been taken in the areas of board structure and responsibility definition, timely and adequate disclosure for the best interests of shareholders, minimising risk by reinforcing internal controls, as well as overall compliance with the ASX Listing Rules.

The ASX has issued its principles of Good Corporate Governance and Best Practice Recommendations (“ASX Recommendations”) and Primary Opinion`s practices comply with the Council`s best practice recommendations.

A top level description of the Company’s main corporate governance practices is set out below:

  • Lay Solid Foundations for Management and Oversight
  • Structure the Board to Add Value
  • Promote Ethical and Responsible Decision Making
  • Safeguard Integrity in Financial Reporting
  • Make Timely and Balanced Disclosure
  • Respect the Rights of Shareholders
  • Recognise and Manage Risk
  • Remunerate Fairly and Responsibly


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  • Check your current dividend payment instructions
  • Check your current annual report election
  • Change your annual report election (ie. full, concise or no annual report)
  • Change of address notification

Contact Us



Registered office

Level 4
100 Albert Road
South Melbourne VIC 3205

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