History of Primary Opinion Limited (POP)
- POP listed in August 2004 as Jumbuck Entertainment Limited with the strategy of developing and commercialising intellectual property rights, primarily relating to wireless entertainment and communication applications. These assets were subsequently divested.
- In 2014 POP changed its name to Primary Opinion Limited, established its operations in the United Kingdom, invested capital in the technology development of the underlying Primary Opinion platform and established a global marketing presence amongst the legal profession.
- In 2015, POP consolidated its UK operations back to Australia and informed shareholders that the Board was exploring business opportunities to strengthen the business and would focus on acquisitions that could accelerate growth and deliver value to shareholders
- At this time, the Board considers that POP should expand its operations to include investment in sectors beyond the technology sector to the food and beverage industry with a particular focus on premium products. The first investment was the acquisition of a 48% stake in Maggie Beer Products Pty Ltd (MBP).